![]() ![]() ".hrough the FDA's scientific evaluation of the company's applications, peer-reviewed published literature and other sources, the agency found that the aerosol produced by the IQOS Tobacco Heating System contains fewer toxic chemicals than cigarette smoke, and many of the toxins identified are present at lower levels than in cigarette smoke," the FDA said in a statement. PMI has found exclusively using iQOS significantly lowers users' risk of harm than if they were to continue smoking cigarettes. The company stresses quitting smoking is the best way to reduce risk and that iQOS is meant for adult smokers who want to continue using tobacco, not kids or non-smokers. PMI says iQOS is not risk-free, rather it's less risky than conventional cigarettes. In clearing iQOS for sale in the U.S., the FDA said it delivered similar nicotine levels as conventional cigarettes, "suggesting a likelihood that IQOS users may be able to completely transition away from combustible cigarettes" and exclusively use iQOS. PMI is quick to note iQOS is not an e-cigarette, and the presence of tobacco may not have the same appeal as fruity, sweet nicotine-laced liquid. The company says that could convince adult smokers to switch exclusively to iQOS.Ĭritics point out that some smokers use both e-cigarettes and cigarettes, negating the benefits that switching might bring. PMI says the product is a closer experience to smoking cigarettes than other alternatives, such as e-cigarettes, because it uses actual tobacco. ![]() PMI will manufacture the products and Richmond, Virginia-based Altria will sell them in the U.S. In the U.S., Marlboro, Marlboro Smooth Menthol and Marlboro Fresh Menthol HeatSticks will be available. The tobacco sticks are designed specifically for the device. ![]()
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