![]() Will Kellogg’s talents as a businessman equaled John’s scientific skills. Following a ten-year legal battle, Will was declared the rightful owner. Later, regretting this decision, John Kellogg sued his brother for patent infringement. Kellogg quickly agreed to sell his interest. More interested in science than business, Dr. He offered to purchase his brother’s interest in the company. Twelve years after the brothers perfected their formula for Corn Flakes, Will could take the abuse no longer. Kellogg’s methods began to be embraced by the rich and powerful, making him famous, his penchant for bullying his younger sibling also grew. Penny and Henry Ford-became frequent summer visitors. So did celebrities Johnny Weissmuller and Eddie Cantor. Politicians-including presidents Taft, Coolidge and Hoover-visited the San. The “San” successfully marketed its health philosophy to wealthy and influential figures. ![]() They also published Good Health magazine, which featured self-help articles frequently penned by Dr Kellogg himself. After fire destroyed the original “San” as it was called by its patrons, the brothers build a larger hospital, wellness center and nursing school. Kellogg hired his brother Will to be his assistant. In 1876, he offered financial backing of the Adventist Western Health Reform Institute in Battle Creek, on the condition that the Adventist Elders name his son John medical director. Their father, John Preston Kellogg, was a devout follower of Seventh Day Adventism, a denomination that promoted healthy living. Though the brothers bickered like schoolboys their entire lives, they began their careers collaborating on a health and fitness resort in their hometown of Battle Creek, Michigan. Kellogg sought to prevent disease by combining a diet of grains and vegetables with vigorous exercise or physical activity, a strict regimen that few Americans embrace today despite its support from modern health enthusiasts. He even invented an ergonomic chair long before the term ergonomics became commonplace. ![]() He viewed obesity as a health hazard and encouraged his patients to get sufficient sleep, reduce stress and cultivate a worry-free attitude. Kellogg, John urged his devoted followers to stop consuming sugar, caffeine, tobacco, alcohol, and meat. John’s prescriptions for a healthy lifestyle would be as welcome on today’s health-oriented websites as they were at the Battle Creek Sanitarium, the medical center he built to promote his vision. ![]() John Harvey Kellogg, the older, more scientifically minded of the two brothers, was a man ahead of his time. Yet, as a nutritious grain-based alternative to a breakfast of bacon and eggs, the development of Corn Flakes was the dream of John Harvey Kellogg and his intrepid brother Will and an integral part of an early 20th-century wellness movement known as “biologic living.” However, few of them will contemplate including a large bowl of Kellogg’s Corn Flakes in their wellness regimen. According to one poll, nearly half of all Americans resolve to embrace a healthier lifestyle in the new year. If this is your plan for 2021, you are not alone. Each January, as the holiday parties end and the decorations are stored away, millions of Americans resolve to lose weight, eat healthier, and exercise more vigorously. ![]()
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